According to a survey about holiday shopping habits conducted by LoyaltyOne Consulting, 18 percent of shoppers said they would shop on Christmas if possible.
The firm asked 1,267 American consumers nationwide in November what they would do if retailers opened for business at 6 p.m. on Christmas evening. Among millennials group questioned, 30 percent said they would shop on Christmas, representing a 12 percent difference from the overall trend.
Conversely, 24 percent of the general population said they wouldn’t shop on Christmas. These respondents also indicated that they would be less likely to shop in the future at a store open on Christmas or recommend such a store to friends and family.
While consumers appear divided on the shop-on-Christmas issue, they are united in demanding that retailers put their best foot forward when it comes to customer service during the holiday season. Of the shoppers surveyed, 94 percent said they expect retailers to take extra measures to keep checkout lines moving during the holiday rush.
Additionally, 89 percent of all shoppers said they expect retailers to take extra measures to keep departments orderly despite the busy season. Return policies are important to many shoppers, with 59 percent saying holiday gift return policies can determine how they view retailers.