With more people celebrating, Americans will splurge on costumes, candy and pumpkins for a record $9.1 billion in Halloween spending this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up 8.3 percent from last year’s previous record of $8.4 billion.
“Americans are planning to spend more than ever as they gear up for Halloween,” NRF President and CEO Matthew Shay said. “Retailers are helping customers celebrate in style with a huge selection of costumes, candy and decorations to cater to ghosts and goblins of all ages.”
Consumers are expected to spend an average $86.13, up from last year’s $82.93, with 179 million Americans planning to partake in Halloween festivities, up from 171 million in 2016.
Among those celebrants, 16 percent will dress pets in costumes. Here is the breakdown of what owners will dress up their pets as:
Pumpkin – 9.6%
Hot Dog – 7.1%
Dog/Lion/Pirate – 3.5%
Bumblebee – 3.3%
Devil – 3.0%
Batman Character – 2.8%
Ghost – 2.6%
Cat – 2.5%
Witch – 2.2%
Star Wars Character – 2.2%
The survey asked 7,013 consumers about Halloween shopping plans. It was conducted September 5-13 and has a margin of error of plus or minus 1.2 percentage points.