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Spring Into Donations

Michelle Maskaly//March 15, 2013//

Spring Into Donations

Michelle Maskaly //March 15, 2013//

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Since debuting on the market in January of 2012, Spring Naturals has donated over $10,000 to various animal organizations and have worked with over 10 animal welfare groups, shelters and rescues.

“Spring Naturals is dedicated to helping place more pets in loving homes and making a difference in the lives of animals,” Rob Cadenhead, vice-president of sales & marketing at Spring Naturals, said. “We’re doing what we’re good at and that’s creating adoption awareness and feeding pets a healthy, well-balanced meal.”

They have done this through a variety of programs planned to engage their customers on all levels, including through social media.

Their “Share The Love” campaign allowed fans to submit their info and the rescue group of their choice for a chance to win one of two Spring Naturals prize packages. Collectively, Spring Naturals donated over $3,250 in food and treats to the Boston Brigade, the Atlantic Bulldog Rescue and the respective nominees.

“Spring Into Action,” launched last May, was an ongoing campaign dedicated to honoring animal advocates and the work they do within their community.  Each day, people were encouraged to visit the brand’s Facebook page via the “Spring Into Action” tab to vote for, and share, the story of their favorite animal advocate. The nominee with the most votes at the end of the month is then spotlighted on Spring Naturals’ Facebook Page.

As part of their “Spring the Dog” campaign, the company sponsored a 2-year-old mixed breed female pup, appropriately named Spring, and pledged a year’s supply of Spring Naturals’ dinners and treats and the costs of the dog’s initial medical care.