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Southeastern Grocers Launches New Pet Food Brand


October 19, 2016

Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie stores, announced the launch of its all-new pet food brand, Whiskers & Tails. The launch includes a variety of wet and dry dog food, as well as treats and biscuits that are packed with high-quality protein and nutritionally balanced with vitamins and minerals.

Southeastern Grocers’ new Whiskers & Tails product line includes a variety of flavors and formulas to keep customers’ four-legged friends and furry companions happy and healthy in every stage of their lives. Whiskers & Tails dry food and treats have been taste tested and pet approved against national brands, with four out of five dogs preferring Whiskers & Tails Bacon Strips Dog Treats to the national brand, according to the company.

“Pets are more than just animals to our customers; they are cherished family members, which is why Southeastern Grocers is committed to using the highest-quality ingredients in our new pet food product line,” said Scott Morris, executive vice president of merchandising for Southeastern Grocers. “The Whiskers & Tails brand will encompass delicious and nutritious products and flavors that pets will love at a value our customers can depend on.”

The new Whiskers & Tails pet food line includes:

  • 6 varieties of dry dog food
  • 18 varieties of wet dog food
  • 5 varieties of dog treats and biscuits
  • 16 varieties of dog rawhides
  • 4 varieties of dry cat food
  • 26 varieties of wet cat food
  • 5 varieties of cat litter

Customers can now purchase Whiskers & Tails dog food, treats and biscuits at all BI-LO, Harveys and Winn-Dixie stores, and will find cat food and treat varieties starting in November.

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