Southeast Pet Partnership Helps We Are Ndependent Reach More Indie Retailers

Press release: We Are Ndependent

Dedicated to developing innovative pet products exclusively for independent pet retailers and their customers, We Are Ndependent proudly announces a distribution partnership with Southeast Pet.

We Are Ndependent was created with the sole purpose of supporting the independent businesses that make up the fabric of every community, and this strategic distributor partnership with Southeast Pet will help further service indie pet retailers throughout Georgia, Florida, North Carolina, South Carolina, Tennessee and Alabama.

Founded in 2021 by three industry veterans Jeff Sandy, Rob Mellem and Rusty Hawes with over 70 years of combined experience dedicated to serving the independent pet channel, We Are Ndependent continues to create unique products devoted exclusively for distribution to indie pet retailers.

“Our team is proud of our experience and having a long standing, dedicated and positive history with Southeast Pet and the region of retailers that they serve. We are stoked to be working with their talented team to bring our message and everyday uncommon products to their independent retail partners throughout the Southeast region,” stated Rusty Hawes, co-owner of We Are Ndependent.

“At Southeast Pet, it’s important that we partner with like-minded brands that are committed to the independent pet specialty retailer,” added Pete Cooper, vice president of sales and marketing for Southeast Pet. “The quality of the We Are Ndepdendent products are strong on their own, but also their name says a lot about where their heart is… Ndependent.”

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