July 1, 2015

Smartphones. Tablets. Email. Facebook. Amazon. Skype. In our online world, it’s easier and quicker than ever to shop, find information, follow current events, keep in touch and take care of many other tasks without ever getting up from our chairs. But, if you want to improve your store’s operations and increase your profits, there’s no substitute for live, in-person experiences—like those you’ll find when you attend an industry trade show.

Trade shows offer incredible business benefits that you can only reap when you’re right there in the middle of all the action. Here are some of the many things you can accomplish.

You’ll shop and compare a huge range of products, all in one place. A full exhibit floor at a national show provides you with the perfect opportunity to view thousands of new products from all around the country. Forget about reading specs or trusting anonymous reviews—at a trade show, you get the full experience of seeing, touching, feeling and trying before you decide to buy.

You’ll meet like-minded professionals and suppliers face-to-face. In our digital world, face-to-face connections are more important than ever. You can maintain existing relationships electronically but you need direct contact to build relationships and grow your professional network. Trade shows provide plenty of opportunities to do exactly that.

You’ll learn from the experts. Trade shows practically do all the work for you, providing tailored education programs about topics and trends that are most relevant to your business. Industry experts teach you new techniques and strategies that’ll help you run a more efficient, more profitable store.

You’ll get special show deals. Many suppliers offer one-time, on-site discounts for those who buy at the show. When you take advantage of these offers, you’ll save on costs and improve your bottom line.

These are just some of the benefits of attending a trade show—it’s the easiest, most cost-effective way to get everything you need for your business, all at once. Spend a little time working on your store rather than in your store for a change. Meet us at SuperZoo in Las Vegas and see for yourself how you can give your store a big boost.

Doug Poindexter

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