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Sojos Debuts First Life-Stage Food in the Raw Pet Food Category


August 17, 2016

Sojos, maker of naturally nutritious raw pet food and gourmet treats, unveiled the first life-stage food in the raw, shelf-stable food category. Sojos Complete for Puppies combines raw, freeze-dried turkey and salmon with select superfoods and a blend of essential vitamins and minerals to support puppies’ growth and whole-body health.

According to the company, Sojos Complete for Puppies rehydrates in just five minutes to minimize prep time for both puppies and new pet parents, and the “soft serve” mix is particularly friendly for puppies with developing teeth and gums. Also new this year is Sojos SimplyPuppy, a raw, all-meat line of treats that come in two varieties: protein-rich turkey & salmon, or beef & venison.

“Our new puppy recipes come at an exciting time for us,” said Ward Johnson, co-founder of Sojos. “Already this year, we have expanded our production facility and innovated with our first freeze-dried treats for cats. Sojos Complete for Puppies and Sojos SimplyPuppy represent the next wave of innovation in raw nutrition for pets.”

Sojos Complete for Puppies and Sojos SimplyPuppy treats join the brand’s lineup of raw foods for cats and dogs. All Sojos recipes are made without genetically-engineered ingredients, fillers, preservatives or artificial colors.

To help ensure these new recipes, and all Sojos recipes, remain at a competitive price point across retailers and channels, Sojos has recently rolled out a new MRP (Minimum Retail Price) Policy. Under the enhanced policy, Sojos has introduced more rigorous enforcement measures to ensure pricing is consistent across channels. Specifically, the MRP Policy imposes consequences on retailers that advertise, offer to sell or sell Sojos products below the published MRP.

The new recipes will be available online and at independent pet food retailers across the country. Made exclusively in Sojos’ Minneapolis kitchens, Sojos Complete for Puppies will be available in 1 lb. and 4 lb. bags, and Sojos SimplyPuppy treats will be packaged in 2.5 oz. resealable pouches. For more information on the new recipes, visit www.Sojos.com.

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