Snappy Tom, an Australian Cat Care Brand, Expands to US

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Australian brand Snappy Tom has just launched a new U.S. centered site designed to help cat owners throughout the country get access to higher quality pet food and pet care items.

Snappy Tom was initially launched in 1965 in Australia and became one of the top brands in the country. With memorable television commercials many Aussies can recite from decades ago, the company has worked to provide real nutrition and better options for Australian cat owners for decades.

Snappy Tom offers all natural human grade cat food that’s made with real fish and meats. Because of the company’s success in Australia and its want to bring vitamin- and mineral-rich cat food to North American, Snappy Tom made a move to Canada just a few years ago. With that move came great success, and now the brand is ready to challenge the market in the United States.

“Pet owners are looking for companies that are formulated to address the problems with pet food today. They’re looking for natural products with clean labels and whole food ingredients. At Snappy Tom, that’s always been part of the equation, and we’re excited to launch a brand-new formula for U.S. cat owners,” said Jack Tan, Snappy Tom president.

The new formula includes absolutely no grain or byproducts. As with all Snappy Tom products, there are no artificial ingredients or colors either. It’s a high-protein option that was designed to help cats of all ages reach their daily nutritional targets.

Snappy Tom also makes cat litter. Safer for both cats and the environment, it contains no sodium bentonite. Because of its specialized formula, cat owners can use less and each bag lasts far longer.

Snappy Tom is making a move to change the way cat owners in the United States care for their pets. It’s a move that has certainly paid off for cats in other countries.