Press release: Sky Wellness
Sky Wellness’s D Oh Gee and EquineX have been announced as winners of the 2022 World CBD Awards for Best Pet Range. The company was recognized for its best-selling CBD pet wellness products, including CBD Dog Oil Drops, CBD Daily Duck Bites, CBD Daily Turkey Chewies (also the winner of the 2022 Product of the Year award by Kantar in the CBD Pet category), CBD Horse Supplement Granules, CBD Horse Muscle & Joint Rub and CBD Horse Bites. The World CBD Award certificate of excellence was given to Thom Brodeur, CEO of Sky Wellness on October 20 during the organization’s annual gala and awards ceremony, this year held in Barcelona, Spain.
“To see our work recognized by such an esteemed organization and awards program is an honor,” said Sky Wellness CEO Thom Brodeur. “Thirteen finalist placements and this win for our D Oh Gee and EquineX pet brands speak to our team’s dedication to the science and compliance rigor required to meet this important market need of CBD for pets. This is the second award this year for D Oh Gee, a remarkable product line with sell-throughs leading in all the channels we are in.”
The event celebrated excellent CBD and Hemp products that have been deemed safe, compliant and effective. Brands across the globe were nominated and honors were awarded to “those who go the ‘extra mile’ making the industry a safe and respected marketplace; showing they operate with integrity, transparency and ethical business practices,” according to the World CBD Awards’ website. Of the brands nominated this year, 160 were selected as finalists across 33 categories, with Sky Wellness holding four coveted positions for Sky Wellness, CBDaF!, EquineX and D Oh Gee.
The awards were based on a unique evaluation process utilizing an independent group of judges made up of scientists, physicians and professionals in the CBD/Hemp industry. Transparency and ethics were noted as essential aspects of the judging method, and brands were asked to send non-branded samples for blind testing to ensure a completely unbiased assessment. The scoring matrix for each category broke down into the following for accurate and fair evaluation of each product:
30 percent – Lab report result
20 percent – Research panel report
20 percent – Physical Testing (Touch, Smell, Taste, Texture and Feel)
20 percent – Application and supporting documents
10 percent – Aesthetics and safety report
This year’s theme is “we can do better” and Sky Wellness’s collection of premium CBD products is leaning into that concept through a strong focus on high-quality production, transparency in safety and testing results, plus diligence with consumer education WINS. Sky Wellness and its brands also offer product knowledge training for all their retail partners and associates. The company has seen numerous awards and accolades for its efforts since its launch in 2019. The recognitions have also been reflected in company sales, which are seeing triple-digit, year-over-year growth.
“In an extremely competitive industry, we’re grateful for the recognition of our brands and portfolio excellence in this ever-growing CBD marketplace,” said Brook Bacon vice president of marketing and general manager of Pet Products. “The CBD World Awards is globally recognized for brand innovation, plus safety and testing, which have been a core focus for all of our portfolios. This award will be a distinctive and influential tool for our ever-growing consumer base and retail partners.”i