Press release: Scoop Away
Scoop Away, the clumping cat litter known for its 7-day odor control guarantee, is proud to partner with published author, movie star, talk show host, Billboard topping artist, and philanthropist, Lil BUB, and join her mission to spread positivity, acceptance, love and animal welfare awareness. To celebrate the partnership, Scoop Away created a limited edition box featuring Lil BUB on millions of their packages.
“Lil BUB was born with a rare condition called osteopetrosis, which is responsible for her small size, unique appearance and restricted mobility,” said Lil BUB’s owner Mike Bridavsky. “We created Lil BUB’s BIG Fund for the ASPCA – the first fund for special needs pets and the most applied for – and with Scoop Away’s help, we are thrilled to raise awareness and additional funds for homeless pets in need.”
To further help special needs pets, like Lil BUB, find loving homes, Scoop Away donated $5,000 to Lil BUB’s BIG Fund for the ASPCA. You, too, can donate here. 100 percent of funds collected are distributed as grants by the ASPCA (The American Society for the Prevention of Cruelty to Animals) to animal welfare organizations across the country to help homeless pets with special needs.
“It has always been our mission to help cats find their forever homes, and that includes special needs pets, like Lil BUB,” said Lauren May, Associate Director of Marketing, Clorox Pet Products. “Special needs pets are among the most challenging for shelters and rescue groups to adopt out and the most expensive to care for. We hope potential adopters see the ‘special’ in special needs as these animals still have plenty of love, devotion and companionship to give.”