Ainsworth Pet Nutrition, manufacturer of the Rachael Ray Nutrish line of pet food and treats, recently announced that it has partnered with Spotify to sponsor four of the music streaming service’s popular playlists throughout 2017 as part of its “Moments that Matter” campaign. Rachael Ray Nutrish is the first of its competitors to advertise with Spotify in this capacity.
As part of this year-long partnership, music lovers will be served advertisements for Rachael Ray Nutrish while listening to playlists that align with the brand’s specialized recipes for dogs and cats. And since good food and good music go hand-in-hand, the first sponsorship, which launched on February 1, airs during Spotify’s “Dinner” moments and focuses on the brand’s wildly successful Dish from Nutrish Ultra Premium dry dog food.
Inspired by real recipes from Rachael Ray’s kitchen, Dish from Nutrish features whole ingredients you can see, for a whole taste your dog will love. Every bag of Dish includes real U.S. farm-raised chicken or beef as the number one ingredient, as well as real pieces of slow-roasted chicken, carrots, peas, and apples. According to Nielsen data, Dish from Nutrish was one of the largest and most successful new product launches in the dry dog food category in the past five years.
“At Ainsworth Pet Nutrition, we appreciate the value of family time, and as pet parents ourselves, we understand that our four-legged companions are very much members of the family,” said Steve Joyce, vice president of Marketing for Ainsworth Pet Nutrition. “That’s why we’re passionate about offering our Ultra Premium Nutrish recipes right where consumers already shop for their families’ groceries and why we’re proud to be the first company in the pet industry to partner with Spotify to reach consumers through playlists, which often act as the soundtrack to family time.”
Rachael Ray Nutrish will also sponsor Spotify’s Outdoor, Chill and Holiday moments during the months of July, October and December, respectively.
Within the last 52 weeks, retail sales of Nutrish have climbed to nearly $440 million, and the brand can be found in grocery, mass and online retailers nationwide.