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July 11, 2018

Pet products manufacturer R2P Pet, maker of pet toys, beds and accessories, has acquired Ultra Paws.

Ultra Paws designs and develops a full range of dog gear, including boots, apparel and accessories. With a focus on quality, functionality, proprietary design and price point, Ultra Paws says it has become a category leader in the outdoor pet products market and attracts a diverse set of customers.

“Since 1972, Ultra Paws has been providing pet parents with high-quality products for their active lifestyles,” Ultra Paws President Lisa Paxton said. “Joining with R2P Pet will give Ultra Paws ample resources to grow our product lines, innovate in new categories, and work with different market channels domestically and abroad.”

Ultra Paws says it has built a reputation for high customer satisfaction and performance. With a focus on growing the pet specialty channel, the new partnership will enable Ultra Paws to build off this reputation and achieve market positioning as a premium brand of outdoor pet gear.

“This new partnership reinforces our desire to bring added value to our existing and future customers,” R2P Pet CEO Nick Yerton said. “We look forward to combining the best of our innovation, resources, and focus to bring a differentiated line of affordable and functional, outdoor products, especially to the pet specialty channel.”

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