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Purina Pro Plan Partners with America’s VetDogs, Andy Roddick in Celebration of the Incredible Dog Challenge’s 20th Year


April 26, 2017

For two decades, the Purina Pro Plan Incredible Dog Challenge (IDC) has been giving competitive canine athletes a stage to demonstrate their amazing abilities in Olympic-style events around the country. To celebrate the 20th anniversary of the IDC, Pro Plan is partnering with Tennis Hall of Famer Andy Roddick to kick off the “Call for Incredible” campaign to highlight all the ways dogs are “incredible” and call on dog owners to share their own stories. For every entry in the Call for Incredible Sweepstakes on proplan.com/incredible, Purina Pro Plan will make a donation to America’s VetDogs to support the “incredible” and important work they do with service dogs and veterans with disabilities.

“Call for Incredible” is a year-long celebration showcasing all kinds of incredible dogs—from canine athletes like Incredible Dog Challenge competitors, to military dogs and lovable couch companions like Andy Roddick’s two English bulldogs, Bob Costas and Billie Jean (pictured right). Purina Pro Plan is calling for dog owners to share a photo and story on what makes their own dog incredible by visiting proplan.com/incredible. Here, dog lovers can also enter for a chance to win a trip to San Diego during Veterans Week in November to attend a special Incredible Dog Challenge on the historic USS Midway Museum, featuring some of the most incredible canine athletes and working military canines in the country. And for every entry, Purina Pro Plan will donate one pound of dog food, up to 20,000 pounds, to America’s VetDogs, which trains and places guide and service dogs to veterans with disabilities.andy r

“The Incredible Dog Challenge is more than a competition; it’s a passionate community of dog owners who feel the same way that we do—that all dogs are capable of amazing things,” said Christi Maginn, brand director, Purina Pro Plan. “‘Call for Incredible’ gives us the chance to celebrate 20 years of these amazing athletes, as well as the incredible dogs that have impacted our own lives.”

The “Call for Incredible” campaign will also highlight incredible dogs whose lives are dedicated to helping military veterans, such as the guide and service dogs that work with America’s VetDogs. America’s VetDogs recognizes the powerful impact dogs can have on a person’s life and is committed to training and placing assistance dogs with veterans to help better their quality of life.

“We’re excited to partner with Purina Pro Plan to highlight the impact that highly-skilled service dogs can have to help veterans live with dignity and independence when they return from duty,” said Wells B. Jones, CEO from America’s VetDogs. “We know they are incredible and deserve recognition for the unwavering love, companionship and care they provide to their owners.”

Purina Pro Plan is committed to delivering high quality nutrition to help fuel dogs so they can do the incredible. Whether they’re jumping off docks, opening doors or napping on the patio, there’s a Pro Plan formula specially designed to fit each dog’s specific needs. Purina Pro Plan is dedicated to helping promote healthy living in dogs of all ages and activity levels through nutrition that performs.

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