Purina Pro Plan Launches $1 Million Westminster Dog Show Bracket Challenge

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Purina Pro Plan will host a $1 Million Westminster Kennel Club Dog Show Bracket Challenge, the first-ever bracket challenge for a canine competition, to give dog-lovers and sporting enthusiasts alike a new way to participate.

To enter, fans can visit www.DogShowBracket.com and choose one winner from the Hound, Toy, Non-Sporting, Herding, Sporting, Working and Terrier groups, and from those winners, one overall competitor they believe will win Best in Show.

After completing the bracket, entrants can tune into the Westminster Kennel Club Dog Show, February 15th at 8 PM EST on CNBC and February 16th at 8 PM EST on USA Network, to follow their bracket in real time. If their selections all match the actual winners, they could win $1 million, with the prize being split evenly among all winning entries.

“Whether it’s the Beagle or the Golden Retriever, we know that everyone has a favorite when it comes to Westminster,” said Christi Maginn, brand director, Purina Pro Plan. “We’re excited to give all the dog-lovers watching at home a new way to get in on the competition as they cheer on their favorite breeds alongside the ‘champion’ dog in their own lives.”