Purina’s ‘Flock-Tober’ Celebrates Backyard Chickens

August 29, 2018

What do a beauty pageant, coop bling and nationwide game nights have in common? For backyard chicken enthusiasts, they’re all part of annual Purina Flock-Tober festivities held online and at local Purina retailers each September and October.

“Springtime is for baby chicks, and fall is for Purina Flock-Tober,” said Katie Signorelli, backyard flock marketing manager with Purina Animal Nutrition. “Flock-Tober has become one of our favorite seasons because spring-born chicks are just starting to lay eggs and mature hens are laying strong. We’re excited to keep the poultry party going in 2018 with our fourth annual Purina Flock-Tober celebration.”

Highlights of Purina Flock-Tober 2018 include:

Local celebrations and free chicken coop signs: Last year, more than 100,000 people tuned in to the Flock-Tober coop sign reveal on the Purina Poultry Facebook page. Purina_Flock-Tober Coop SignsBack by popular demand, chicken raisers can again receive a free limited edition coop sign with the purchase of Purina poultry feed at participating Purina retailers. This year’s sign designs include: “Waddle on in,” “The rooster crows but the hen delivers” and “L🐔VE.” Select retailers will also host in-store Purina Flock Talks to offer hands-on workshops and share chicken-raising tips.

Social media contests and tips: For a chance to win prize packages, including a year’s supply of poultry feed, flock enthusiasts can enter the Miss Flock-Tober pageant on the Purina Poultry Facebook page. There will be four categories: Miss Helpful, Miss Congeniality, Miss Performance and Miss Fancy Feathers. Team Purina will also broadcast from the backyard coops at the Purina Animal Nutrition Center and host a Thursday flock game day on the Facebook page each week.

Strong hens, strong eggs: Strong hens strut their stuff. They walk the backyard with confidence. To look and feel their best, hens should transition from starter-grower feed to layer feed at 18 weeks of age or when the first egg arrives. Choose a layer feed that includes the Purina Oyster Strong System to help hens lay eggs with strong, protective eggshells. Chicken raisers can try Purina layer feeds through their Feed Greatness Challenge.

Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up