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Purina and PetSmart Celebrate Grumpy Cat’s Birthday, Launch New Promotion


April 5, 2018

Purina and PetSmart are teaming up again to bring back the all-powerful Madame Fortuna in a bigger and bolder way, this time, using her mystical kitty powers to bring exclusive deals on Purina products to dogs and cats through its “Save a Fortune” promotion. This promotion also comes at a “purr-fect” time: one of America’s most famed felines, Grumpy Cat, celebrates her sixth birthday in April. And Grumpy’s one wish is to call upon Madame Fortuna to get sage advice for what’s ahead.

As a part of the “Save a Fortune” promotion from now until May 18, when consumers spend $20 on qualifying Purina products, including Purina dog and cat products, in a single purchase, at PetSmart stores nationwide, they will receive a $5 offer reward after submitting a photo of the receipt via PurinaFortunes.com. For even more savings, cat and dog owners have the chance to win great prizes by participating in an interactive instant win game with Madame Fortuna at PurinaFortunes.com.

“We are excited to partner with PetSmart again on such an integrated, multi-faceted promotion that offers deals on a variety of Purina products for both cats and dogs,” Purina Retail and Shopper Marketing Manager Andrew Goldberg said. “Through this promotion, Purina and PetSmart were also able to celebrate with America’s favorite feline, Grumpy Cat, and hope she will have a pros-purr-ous year!”

To kick off the Save a Fortune promotion and celebrate Grumpy Cat’s birthday, Purina and PetSmart held a launch event in New York City on Grumpy Cat’s actual birthday (April 4), where pet lovers experienced Madame Fortuna’s magnificent powers during the frowning feline’s fortune-telling themed birthday party. Guests had a chance to capture this once-in-a-lifetime opportunity with Grumpy Cat by getting their photo taken alongside the famed feline, engage with a real fortune teller to receive their personal fortune, and received a fortune-themed goodie bag, including a limited Grumpy Cat tarot card.

Consumers will also have the opportunity to enter the “Paws of Fate” Sweepstakes now through May 31 where two grand prize winners will take home Dream of Fortunes Pet Beds (one for a cat, one for a dog). Sweepstakes entries are awarded when a consumer registers for the program (one entry over life of promotion). They will also receive bonus sweeps entries, when they share the program via Twitter (one entry per day for sharing). Visit PurinaFortunes.com to take advantage of fortune saving deals on premium Purina products at PetSmart and discover a bright future for your pet.

To play and for official rules of the Save a Fortune promotion, visit purinafortunes.com.

Participate in the conversation by following #FortunaForAll.

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