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Pure and Natural Pet Appoints Rorie Gerschwer as Chief Administrative Officer


September 9, 2019

Press release: Pure and Natural Pet

Pure and Natural Pet is growing and has added the post of chief administrative officer. With 20 years of experience in establishing start-up operations in the hedge fund industry, Rorie Gerschwer has been chosen to fill this role. Most recently, Gerschwer worked in the home warranty industry enabling the business development and account management departments to thrive.

Beth Sommers, president and chief merchandising officer of Pure and Natural Pet, stated, “I previously worked with Rorie, and she brings decades of critical experience, which will help us continue to grow. She will be a tremendous asset, and I am thrilled that she is joining the team.”

Gerschwer’s role at Pure and Natural Pet will focus primarily on overseeing day-to-day operations and streamlining processes while the business grows. She will have key interaction with all department heads.

“I was taken aback by the lack of quality in our food supply, including snacks for my three children and my three four-legged children,” she said. “I quickly mobilized as an adherent of all things organic, including grooming and health and wellness products for my pets. If we start off on the right paw, we avoid health complications down the road. I’m excited for this opportunity to further grow Pure and Natural Pet, a brand I’ve long supported with my own family pets.”

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