Pura Naturals Pet Wins Top Grooming Award at SuperZoo

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Pura Naturals Pet was named a first place winner in the Grooming Category at the SuperZoo New Product Showcase.

At the end of June, more than 21,000 pet professionals and 9,500 buyers from the U.S. and around the world gathered for SuperZoo in Las Vegas, Nevada.

With over 1,000 exhibitors, 850+ new product launches and nine category special showcases—Grooming, Reptile, Bird, Aquatics, Dog, Cat, Equine, Small Animal and Miscellaneous—the awards ceremony was hosted by the World Pet Association (WPA). Pura Naturals Pet entered 2018 New Products in the Grooming Category and was also prominently featured in the USA Made section.

“It’s a great honor to be recognized. We were ecstatic to win the top Grooming Award at SuperZoo since it’s voted on by retailers and our peers,” said Beth Sommers, president and chief merchandising officer. “We’ve worked really hard developing our new offerings which included retailer requests such as our Flea & Tick Natural Dog Shampoo.

This award is a testament that our products are resonating with the retailers and groomers,” she continued. “It’s been a fantastic year filled with incredible growth and product recognition. This is all backed by our passionate team and our strong focus on organic pet wellness.”

See the full list of winners here.