April 5, 2018

Pupco Brands Inc., manufacturer of leading-edge and premium consumable products for dogs and cats, announced that Mark Hughes has joined the company as general manager/national sales manager. Hughes’ responsibilities will include directing Pupco’s sales team as well as overseeing all administrative functions within the company. In addition, Hughes will be responsible for developing and implementing effective sales strategies, ensuring that the company’s sales objectives across all regions in the country are met.

According to Pupco, Hughes “is a proven successful entrepreneur and has a commendable amount of business experience within the pet industry.”

Over the course of 21 years, Hughes has managed all aspects of sales, marketing and advertising building the “Swheat Scoop” wheat litter brand from the ground-up. A few of his accomplishments during this time include creating revolutionary formulas which led to a U.S. Patent being granted in 2013, new product development and facilitating expansion of the product line from three to 12 products. Hughes also served as the national account manager of multiple major retailers, including PetSmart, Petco and Target, where he led all vendor partnership negotiations.

“Mark’s record for execution is truly admirable and we’re thrilled to bring him on board with us as our general manager and national sales manager,” said Paul Lien, president of Pupco Brands Inc. “His experience and qualifications make it apparent that Mark is a hands-on leader with the ability to connect with people on multiple levels, especially with those throughout the pet industry. We can’t wait to see where he takes the Pupco Brands Company!”

One of Hughes first goals is making Pupco Brands’ new “Plenary” cat litter more well-known. The company says the product offers superior odor control especially in multi-cat households, produces hard firm clumps and reduces tracking.

“We believe this new litter is a game changer and will become the next generation in litter,” Hughes said.

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