Southeastern Grocers Launches New Pet Food Brand

October 6, 2016

Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie stores, announced the launch of its all-new pet food brand, Whiskers & Tails. The launch includes a variety of wet and dry dog food, as well as treats and biscuits that are packed with high-quality protein and nutritionally balanced with vitamins and minerals.

Southeastern Grocers’ new Whiskers & Tails product line includes a variety of flavors and formulas to keep customers’ four-legged friends and furry companions happy and healthy in every stage of their lives. Whiskers & Tails dry food and treats have been taste tested and pet approved against national brands, with four out of five dogs preferring Whiskers & Tails Bacon Strips Dog Treats to the national brand, according to the company.

“Pets are more than just animals to our customers; they are cherished family members, which is why Southeastern Grocers is committed to using the highest-quality ingredients in our new pet food product line,” said Scott Morris, executive vice president of merchandising for Southeastern Grocers. “The Whiskers & Tails brand will encompass delicious and nutritious products and flavors that pets will love at a value our customers can depend on.”

The new Whiskers & Tails pet food line includes:

  • 6 varieties of dry dog food
  • 18 varieties of wet dog food
  • 5 varieties of dog treats and biscuits
  • 16 varieties of dog rawhides
  • 4 varieties of dry cat food
  • 26 varieties of wet cat food
  • 5 varieties of cat litter

Customers can now purchase Whiskers & Tails dog food, treats and biscuits at all BI-LO, Harveys and Winn-Dixie stores, and will find cat food and treat varieties starting in November.

Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up