PRISM forms Independent Sales Representative Cooperative

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PRISM, Pet Results In Sales and Marketing’s Jack Drasner has formed an independent Sales Representative Cooperation.

Drasner is a pet industry veteran with 40 years of experience in pet store ownership and executive sales positions held at Old Mother Hubbard Pet Food Company, Century Consulting, Chomp Inc. (Yip Yaps), Natures’ Earth Products (Feline Pine) and most recently Simply Pine. In 1998, he founded PRISM where he develops retail channels for companies in the pet consumer packaged goods industry.

PRISM’s relationship with its manufacturing vendors allows for strategic involvement in all sales and marketing facets from costing through distribution with primary focus on both direct retail and third party distribution sales.

Joining Drasner is a group of seasoned pet specialty professionals: Bill McBrearty, Mid-West; Homer Davis, Northeast; Candy Holton, Southeast; and Jim Boyd, West Coast.

“I’m looking forward to working closely with this group of independent sales representatives to lead the sales effort for our manufacturer partners: www.canagan.us, www.kinninc.com, www.fibercorellc.com, www.ruffrider.com and www.specialtyrawhide.com,” said Drasner.