The Bird Enjoyment and Advantage Koalition (BEAK) was named Leader of the Year by the Pet Industry Joint Advisory Council (PIJAC) at 2018’s Global Pet Expo. The honor is part of PIJAC’s annual awards that recognizes six of its members for their efforts in advocacy, communications, and leadership.
“With the organization only being a few years old, it is an honor to be recognized by the industry for our hard work and efforts to grow responsible bird ownership,” said Todd Regan of Kaytee, president of BEAK.
Founded in 2016, BEAK was established to help grow responsible bird ownership and the consumer-facing campaign, myBird. The organization has made great strides in 2017 with the launch of www.MyRightBird.com which features an interactive bird quiz that matches people up with the right bird for their lifestyle. The website also offers a user-friendly bird locator and avian veterinarian locator. In 2018, BEAK is planning to expand the website to include bird care tips.
“We are excited for the new projects that are planned for the consumer marketing campaign and the organization in 2018 and beyond,” said Brent Weinmann of Vitakraft Sun Seed, Inc., chairperson of BEAK.
Supporters of BEAK include the American Pet Products Association (APPA), F.M. Brown’s Sons Inc., Higgins Premium Pet Foods, Kaytee, Lafeber, Pet Industry Distributors Association (PIDA) Prevue Pet Products, Inc., Vitakraft Sun Seed, Inc., World Pet Association (WPA) and Wyld’s Wingdom.