April 16, 2018

The Bird Enjoyment and Advantage Koalition (BEAK) was named Leader of the Year by the Pet Industry Joint Advisory Council (PIJAC) at 2018’s Global Pet Expo. The honor is part of PIJAC’s annual awards that recognizes six of its members for their efforts in advocacy, communications, and leadership.

“With the organization only being a few years old, it is an honor to be recognized by the industry for our hard work and efforts to grow responsible bird ownership,” said Todd Regan of Kaytee, president of BEAK.

Founded in 2016, BEAK was established to help grow responsible bird ownership and the consumer-facing campaign, myBird. The organization has made great strides in 2017 with the launch of www.MyRightBird.com which features an interactive bird quiz that matches people up with the right bird for their lifestyle. The website also offers a user-friendly bird locator and avian veterinarian locator. In 2018, BEAK is planning to expand the website to include bird care tips.

“We are excited for the new projects that are planned for the consumer marketing campaign and the organization in 2018 and beyond,” said Brent Weinmann of Vitakraft Sun Seed, Inc., chairperson of BEAK.

Supporters of BEAK include the American Pet Products Association (APPA), F.M. Brown’s Sons Inc., Higgins Premium Pet Foods, Kaytee, Lafeber, Pet Industry Distributors Association (PIDA) Prevue Pet Products, Inc., Vitakraft Sun Seed, Inc., World Pet Association (WPA) and Wyld’s Wingdom.

Share This Story On:

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up