PIDA Reintroduces ‘The Power of D’ at Global Pet Expo

April 3, 2017

The Pet Industry Distributors Association (PIDA) unveiled an updated marketing program at the 2017 Global Pet Expo built around the theme of “The Power of D, Growth through Distribution.” Originally introduced more than a decade ago, the revitalized program features a new Power of D brochure and accompanying videos available on a new website, www.pidapowerofD.org. All are designed to help PIDA members explain the value that wholesaler-distributors bring to the pet product channel.

The initial focus of the program is on the manufacturer-distributor relationship. It helps manufacturers who are new to the pet industry or who haven’t worked through distributors before to better understand their value proposition. The brochure uses simple infographics to demonstrate:

  • The Power of Effective Distribution
  • Setting Up a Distribution Network
  • Getting Products to Market Efficiently
  • The Marketing Partnership

“Hundreds of new companies enter the pet industry every year, and many don’t have the first clue about working with distributors or setting up a distribution network,” PIDA President Steve King said. “The Power of D materials are designed as a primer for manufacturers seeking to understand the relationship and how distributors can be the key to their success in the pet specialty channel.”

Additional materials will be rolled out in the months to come. Videos featuring interviews with leading distributors, articles and case studies are available now on the Power of D website.

Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up