Pets Add Life Video Wins Award

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The American Pet Products Association‘s  non-profit public awareness campaign, Pets Add Life received the 2012 “Best Viral Video” Strategic Video Award for its “Pet Interviews: Guinea Pig” video.

“We are so excited to receive this award,” Bob Vetere, president and CEO of APPA. “Our main goal with the ‘Pet Interviews’ video series and the campaign as a whole is to promote multiple pet ownership and we could not be happier to see what a huge success the series has become.”

The Strategic Video Awards were created for companies and organizations that use video to communicate for corporations, associations, non-profits, public institutions, colleges and universities, PR firms and ad agencies, and custom publishers. Video submissions are judged by expert practitioners and are evaluated based on how thoroughly they have met communication objectives. One winner, along with honorable mentions, is awarded in each category.

Featuring “talking” animals in a series of videos to help promote multiple pet ownership, PAL’s ‘Pet Interviews’ videos are produced by the  creator of the wildly popular ‘Ultimate Dog Tease’ YouTube hit, Andrew Grantham. Grantham’s videos have received more than 100 million views and were named No. 2 on YouTube’s Top 10 videos of 2011.

Founded by APPA, the non-profit PAL campaign is designed to demonstrate the joys and benefits of responsible pet ownership and encourage increased animal adoption.

Watch the winning video below: