Petnet Acquires SlimDoggy Inc.

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Petnet has entered into an agreement to acquire SlimDoggy Inc., giving Petnet access to SlimDoggy’s pet food database and patent pending technology which the company plans to incorporate into its “Smart” line of pet products.

Together, Petnet and SlimDoggy aim to make feeding a pet and selecting appropriate pet food as simple and convenient as possible. The acquisition allows Petnet to leverage the data and methodologies SlimDoggy has developed into an innovative pet feeding system that empowers pet owners to improve the overall health of their pets through proper diet.

“Our acquisition of SlimDoggy helps us to accelerate our vision of using technology to build a better world for pets,” said Carlos Herrera, founder and CEO of Petnet. “We’re deploying a sensor-enabled system powered by SlimDoggy’s data that will guide pet owners to the perfect food recipe for their pet, help them maintain healthy portions and automatically deliver food to their home when they need it. It’s the epitome of the connected home and the future of commerce.”

The majority of pet owners are unaware of the correct portion size and quality of food to feed their pet. In the U.S., more than one-half of the dogs and cats are overweight or obese, which leads to 15 percent shorter lifespans and increased risk of disease including diabetes, osteoarthritis, cardiovascular problems and some forms of cancer.

“The amount and type of pet food is the single biggest decision a pet owner can make to impact their pet’s health,” said Steve Pelletier, founder and CEO of SlimDoggy Inc. “With the long and confusing pet food labels, consumers are left to guess when trying to make intelligent, healthy food and portion control decisions. “We are excited to work closely with Petnet to improve the way pet food is served, evaluated and purchased, all the while helping to keep pets as healthy as possible.”