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Petmate Wins 2 Hermes Awards For Creative Marketing, Advertising


Press release: Petmate

Petmate, the global leading manufacturer of pet products, along with its marketing agency partner, First Generation, has been awarded two prestigious honors from the Hermes Creative Awards, an international competition featuring creative technological work from professionals around the world.

The first, a Platinum award, for its creative work showcasing JW brand’s “Where Playtime Rolls” tagline. The second, a Gold award, for its web-based sales app PAWS. Both awards recognize and underscore Petmate’s ingenuity and creativity in reaching consumers through its first-class storytelling of its globally popular brands and products.

“We are honored to be recognized by the highest awards in the creative industry,” said Chris Wilson, EVP of marketing at Petmate. “At Petmate, we’re committed to reaching our consumers and fulfilling their needs through creative storytelling, and we’re proud to see our team’s hard work and imagination get the recognition they so greatly deserve.”

The Hermes Creative Awards is an international competition that features creative technological work from professionals around the world. The awards are managed and judged by the Association of Marketing and Communication Professionals (AMCP). With more than 6,500 entries this year, the highest honor is a Platinum award and the second highest, a Gold award. Petmate is a recipient of awards at both levels:

Platinum Award – JW Pet!

  • First Generation entered the JW Pet! Brand video into the Electronic Media / Social Media / Interactive Media | Video category and won a Platinum award for the submission. The video stars Petmate’s fun and interactive JW Pet! toys as well as some of First Generation’s personal fur babies. JW Pet! is all about puzzle treats that feature dental benefits and innovative ways to get toothpaste onto dogs’ teeth.

Gold Award – PAWS

  • First Generation entered PAWS into the Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology and won a Gold award for the submission. PAWS is Petmate’s Application for Web Sales and effectively showcases product lines, marketing initiatives, and operational capabilities. It features multimedia and interactive content as well as a ton of easily accessed support documents. It is incredibly intuitive to navigate and comprehensive enough to be a one-stop-shop for all selling information.

 Founded in 1959 as Doskocil Manufacturing, Inc., Petmate, headquartered in Arlington, Texas, is passionate about providing fun, trusted quality products worldwide to enhance the lives of pets and their families. The company’s vision, to be the worldwide leader of solutions and excellence in the pet industry, encapsulates its commitment to deliver award-winning, innovative ideas daily to each of its product categories including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads, travel, and more.

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