The newly relaunched Petmate.com website intends to teach pet parents about the best ways to care for their pets.
It includes spaces where users can interact with the site, offering a personalized experience that will provide them specialized information and products for their pet.
Petmate will also provide current events content and the Petmate Academy, which offers educational articles written by the company’s own experts and expert partners. The Petmate Academy portion of the site will be continuously updated with timely articles.
The pet product manufacturer hopes that the new site will educate consumers about its brand and drive traffic and businesses to their retailers.