In this season of giving, MuttNation underscores its commitment to animal rescue in a consolidated effort to engage with pet lovers at all levels. MuttNation Foundation was founded in 2009 to improve the lives of shelter pets. Miranda and her mom, Bev Lambert, were not looking to start another business—they were hoping to build a network of like-minded dog lovers who were passionate about making a difference in an animal’s life and placing homeless dogs in forever homes.
“All my life I have felt such a strong connection with dogs and never lost that passion for wanting to find homes for them. I couldn’t be more thrilled about all the hard work and accomplishments of MuttNation this year and cannot wait to see the difference we can make throughout this holiday season,” Miranda Lambert said.
In addition to rescue and adoption programs, pet lovers can shop MuttNation to help save a mutt. The MuttNation collection from Petmate offers pet lovers a wonderful opportunity to give back to the rescue community while giving love to their own special four-legged family members. All of Miranda’s proceeds from the MuttNation pet collection go directly to MuttNation Foundation.
New products for 2017 include the collection of Mini Rescue Mutts plush toys based on real-life rescue stories; “Free Love” collars inspired by dogs’ unconditional love; and stylish beds, collars and toys featuring a guitar strap accent inspired by Miranda’s vintage guitar gear.
“We proudly share Miranda’s commitment to rescue and adoption efforts,” says Chris Wilson, Petmate’s executive vice president of marketing and new product development. “That commitment has been at the root of our company’s culture since our inception more than 50 years ago. Our partnership with MuttNation and the development of this wonderful collection of products designed with dogs’ well-being in mind, helps us all support the important work of MuttNation.”