Press release: Petcurean
Petcurean, a producer of premium quality pet food brands available in more than 35 countries around the world, is thrilled to congratulate Mud Bay, a family and employee-owned pet store in the Pacific Northwest and a longtime Petcurean retail partner, on their recent Pet Sustainability Coalition (PSC) accreditation. In celebration of this achievement and to mark Earth Month, as well as Arbor Day on Friday, April 29, Petcurean will be planting 642 trees on behalf of Mud Bay, one tree for every Mud Bay employee, or “Muddy.”
Petcurean has been a member of the Pet Sustainability Coalition since 2017. As a long-standing PSC member, Petcurean believes wholeheartedly in the PSC’s vision of a collaborative pet industry that creates positive impact for the communities and environments where it does business, and its mission of advancing business through profitable environmental and social practices. Moreover, as a premium pet food manufacturer, Petcurean recognizes the importance of being a leader in sustainability, striving to incorporate more sustainable business practices, and partnering with like-minded companies to help create a more sustainable world for pets, people and the planet.
“At Petcurean, we are proud to be PSC Guardian Member, and a part of a larger network within the pet industry, working towards a more sustainable future for all,” said Kambria Newton, trade marketing manager at Petcurean. “We appreciate our partnership with Mud Bay, and love working with companies that share our values of keeping sustainability at the forefront. To celebrate and recognize this milestone for Mud Bay, we are planting a tree on behalf of each of their employees.”
Petcurean is committed to being a leader in sustainability as it pertains to pets, people and the planet. As a forward-thinking company, Petcurean embraces the triple-bottom line of sustainability, aiming to create environmental, social and economic value. The company’s sustainability plan ladders up to the United Nations’ Sustainable Development Goals for 2030, and improvements and advancements are achieved through four areas of impact: by protecting the planet, empowering people, uplifting the community and committing to governance.
“We all have an important role to play when it comes to the sustainability of our planet. Last fiscal year, we released our first-ever Sustainability Impact Report highlighting the achievements we were able to collectively make as a team, such as 150,000kg of plastic saved and over 1.6 million pet meals donated to shelters in need,” said Christine Mallier, sustainability and community relations manager at Petcurean. “We are thrilled to see our retail partners, like Mud Bay, join us in our collective sustainability efforts. Our pets and our planet need us to lead the way, and together we can make a greater impact when it comes to creating a more sustainable world.”