Responding to calls from Norway House Animal Rescue and the Canadian Red Cross, Canadian pet food manufacturer Petcurean is donating 3,000 pounds of food to help cats and dogs stranded by fires on the Little Grand Rapids and Pauingassi First Nations in northern Manitoba. This food is urgently needed to feed an estimated 500 cats and dogs in the community.
According to a recent CBC article, more than 1,000 people were moved to Winnipeg from the two communities because of the raging fires. Pet care was not a part of the original evacuation plan, with pets being left behind. Food is now scarce and pets are suffering. Impacted by this tragedy, Petcurean is now working with one of its Calgary distributors to send food.
“Giving back to our communities to support animals in need is something Petcurean does because caring about the well-being of pets is at the heart of what we do and because giving back is just the right thing to do,” Petcurean PR and Community Relations Manager Christine Mallier said. “In tragic situations like the devastating fires in northern Manitoba, it’s important we do our part to help care for these animals until they are reunited with the rest of their families.”
As part of its commitment to pets, Petcurean prides itself on being a good community steward. The company is always looking for ways to help pets in need so they can live happy lives and thrive. In addition to natural disaster food donations, examples of Petcurean’s devotion to pets includes social media campaigns like its current Uplift the Underdogs contest, which highlights rescue groups and hard to place dogs in need of adoption, and donating to rescues or shelters who have a specific need—whether it be a food drive or a fundraiser. In 2017, Petcurean made 243 donations, for a total donation of 31,820 pounds of food.