Since its formation in 2013, the Pet Sustainability Coalition (PSC) has been actively partnering with American businesses to implement profitable practices that are good for pets, people and the planet. Now, five years later, the coalition is expanding its membership into Europe.
PSC’s expansion is a result of incredible leadership from European-based pet companies that are eager to answer the call for businesses to take action toward environmental protection and social equality.
Much like the beginnings of PSC in the U.S., where eight founding member companies came together to contribute financial and strategic support, the European expansion is launching with leadership from Brit, Josera, Protix and Pets International, who have already committed to join PSC at Interzoo.
“By adopting best-in-class tools that are used around the world in many different industries, we are well-suited to support all types of pet companies regardless of their location,” said Caitlyn Dudas, executive director and co-founder of PSC. “For example, the quick impact assessment is a tool that we customized in partnership with B Corp that translates the assessment in many different languages and automatically selects custom questions based on a business’ size, type and location.”
European membership officially opens at Interzoo in Nuremburg, Germany, this May where Josera, Brit and Protix will release tangible case studies demonstrating that PSC is an effective platform for driving impact in Europe.