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Pet Retail Franchise Pet Valu’s Companions for Change Program Raises $3.5+ Million in 2023

By Pet Age Staff//December 21, 2023//

Pet Retail Franchise Pet Valu’s Companions for Change Program Raises $3.5+ Million in 2023

By: Pet Age Staff//December 21, 2023//

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Press release: Pet Valu

Pet Valu, the leading Canadian specialty retailer of pet food and pet-related supplies, proudly announced today that its 2023 Companions for Change initiatives raised more than $3.5 million in monetary and product donations for animal-related causes and found forever homes for over 4,700 pets seeking homes across Canada.

“Pet Valu is committed to making an impact in all the communities we operate in, and every year, each of our stores raise funds and collect product donations for animal organizations in their communities,” said Tanbir Grover, chief digital and marketing officer at Pet Valu. “We are very proud that over 500 local Canadian rescues, shelters and charities benefitted from the more than $2.5 million raised by our stores this year specifically for local rescue partners.”

In addition to supporting hundreds of community-based animal organizations, Companions for Change provides annual sponsorships to pet charities for large capital projects such as rescue transport, mobile spay and neutering units and the construction of new shelters and wellness facilities. This year roughly $1 million was raised for Pet Valu’s Companions for Change sponsorship program. This ongoing sponsorship program has advanced meaningful large capital investments in 2023, including:

  • Opening North Bay and District Humane Society’s Companions for Change Pet Adoption and Wellness Centre. The center, which is a public showcase for adoptable animals and a place for community connection, volunteer engagement and educational opportunities for youth and seniors, establishes the shelter as the “Hub of the North” for animal services in Ontario;
  • Supporting the construction of Regina Humane Society’s Animal Community Centre as the exclusive Pet Specialty Retail Sponsor of the “Adoption Street.” The new modern facility will enable them to better serve the community in Regina and surrounding area in animal assisting services for homeless, lost or abused animals;
  • Renewing support for the Ontario SPCA’s Mobile Animal Wellness Services Unit. The unit, which launched in 2019 with the support of a Companions for Change sponsorship, travels to communities across Ontario providing low cost spay and neuter surgeries, preventing thousands of unplanned offspring.

Companions for Change also continued to support Lions Foundation of Canada Dog Guides, sponsoring the national Pet Valu Walk for Dog Guides, their largest annual fundraiser, and providing Performatrin Ultra and Performatrin Prime food and treats to all puppies and dogs in training. This year, it achieved a proud milestone of sponsoring its 200th Dog Guide team.

“Since launching in 2010, Companions for Change initiatives have raised more than $28 million in funds and products for animal organizations and found homes for more than 46,000 pets seeking homes. Our sponsorship program, which started five years ago, has raised more than $3 million. This year we donated more than $60,000 worth of food and supplies in emergency relief for pets and their evacuees affected by the wildfires in Nova ScotiaAlberta and BC,” said Grover.  “As the year comes to a close, we would like to thank our devoted pet lovers and corporate supporters. Companions for Change has been so impactful because of their generosity.”

Donations raised through the Companions for Change program originate from multiple fundraising initiatives hosted by Pet Valu and its franchisees. These include Pet Appreciation Month in June and Companions for Change month in October, during which devoted pet lovers contribute by purchasing PAWS, making custom donations and rounding up their purchases at checkout. Pet Valu and its Franchisees also provide additional support by donating $1 per item on the sale of select Performatrin and Fresh 4 Life products in October. In November, Pet Valu offered a “give-what-you-can” calendar with all proceeds going towards Companions for Change.