Newly redesigned Pet Naturals of Vermont packaging is now available to pet specialty stores nationally.
In marketing research, the redesign resulted in significantly increased purchase intent among consumers. The new packaging also introduces new sizes and some revised formulas to make the price points of the popular animal supplements more accessible while still maintaining efficacy.
“We know how much retailers and consumers appreciate Pet Naturals of Vermont, but it was time for an update to our brand,” said Derek J. Archambault, director of marketing. “The new packaging really captures the core of the brand: to improve the lives of companion animals with natural alternatives to traditional drug or chemical therapies.”
Pet Naturals of Vermont products are veterinarian formulated with low allergen ingredients and do not contain dyes or harmful preservatives or wheat and corn. Products include a variety of pet supplements in major categories such as Joint Health, Skin and Coat Health, Digestive Health, Behavioral Health and Every Day Health.