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Pet Medical Insurer Trupanion Announces 2 Marketing Hires


Press release: Trupanion

Trupanion, a leader in medical insurance for pets, recently announced that it has hired Tom Vaughan to lead its marketing and conversion efforts.

In his role as senior vice president, conversion marketing, Vaughan will oversee all aspects of acquisition, retention and branded communications and campaigns for Trupanion. By driving conversion efforts this role will be pivotal in growing the number of Trupanion insured pets while helping more pet parents budget and care for their pets.

An experienced senior leader in the animal health industry, Vaughan joins Trupanion from the UK arm of Swedish-based Agria Pet Insurance LTD, the first and oldest brand in the pet insurance space. While at Agria, Vaughan was head of marketing for the UK market, one of the most sophisticated and highly penetrated markets for pet insurance, globally.

Vaughan officially begins his role at Trupanion on June 10.

“We are very excited to have Tom on board,” said Margi Tooth, president at Trupanion. “With decades of experience driving member growth in the UK, Tom brings a wealth of knowledge and expertise that will be invaluable as he leads our efforts in helping more pet owners choose Trupanion as the insurance provider for their pet. I’m confident Tom will help to bring our products to life through innovative and personalized techniques to suit the needs of Trupanion products and initiatives.”

“I am thrilled to be joining such a mission-driven company that is so passionate about pets and the member experience,” said Vaughan. “As I have spent my career in the industry leading marketing transformations, I’m excited to work with a world-class team to underscore Trupanion’s position as the leader in pet health and to support its growth, globally.”

Vaughan read business studies at The University of Northampton before completing a postgraduate diploma with the Institute of Direct and Digital Marketing. He proudly includes his 3-year-old Cockapoo, Teddy, as one of his family members and best friends.

In addition to bringing Vaughan from Agria UK, Trupanion also announced today the hire of Suzanne Cheadle as its director of  e-commerce.

Cheadle comes to Trupanion with an extensive background in pet medical insurance including her recent experience with Petplan UK, heading up its digital acquisition and on-site experience. As the director of e-commerce, Cheadle will lead the execution of web strategy and spearhead conversion initiatives across the company website and associated web assets. In this role, Cheadle will drive improvement across Trupanion’s online platforms, pushing breakthroughs in support of Trupanion’s high-growth goals.

Cheadle is a proud pet parent of Turing, a 1-year-old Bernese mountain dog.

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