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Pet Healthy Holding To Feature New Litter Technology


July 16, 2015

Pet Healthy Holdings LLC entered into a formative licensing agreement with NoScentNaturals, Corp, to be the U.S. distributor of a Europe pet odor eradicator.

Perfect Litter, a member of the Pet Healthy Family brand of consumable pet products owned and manufactured in the U.S. by Pet Healthy Holdings, LLC. was selected by NoScentNaturals Corp. to be the first U.S. based manufacturer of cat litter to utilize the No Scent odor elimination technology. Perfect Litter was selected because of its ultra-lightweight and 24/7 feline wellness monitoring, as the litter turns color if the cat’s pH is abnormally high.

“The addition of No Scent technology to Perfect Litter creates the only cat litter on the market with three key points of differentiation from all other cat litters; light-weight, feline wellness monitoring and now, best-in-class odor control,” said Paul Lien, president of Pet Healthy Holdings. “Having concluded over 4 months of extensive testing, we are confident that no other cat litter on the market can match our odor control effectiveness and human and pet safety, a claim we are willing to defend through any independent testing program.”

“In identifying a cat litter in North America to become the first recipient of our feline litter box odor control solution, we sought a one-of-a-kind product,” said Pierre Brooks, president of NoScentNaturals Corp. ”We discovered Perfect Litter at this year’s Global Pet Expo. It’s light-weight and wellness-monitoring properties clearly made it stand out from any other conventional cat litter on the global market. We’re very excited about cat owners’ reaction to our game-changing 100 percent microbial odor control agent impregnated into Perfect Litter.”

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