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PBI-Gordon Buys PetAg

Pet Age Staff//November 7, 2013//

PBI-Gordon Buys PetAg

Pet Age Staff //November 7, 2013//

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PBI-Gordon Corporation’s consumer animal products business unit led by Rick Blomquist, and known for its Lambert Kay pet healthcare brand line, acquired of companion pet healthcare product company, PetAg.

As the two brands merge, the company said all pet health care products will continue to feature the same quality ingredients consumers and retailers have come to trust for more than 70 years. In a release, PBI-Gordon said they are committed to building on the existing PetAg product line, developing a complete healthcare regimen for pets at every stage of life.

“This strategic expansion gives PBI-Gordon Corporation a more robust offering within the pet health care products sector,” Don Chew, president and CEO of PBI-Gordon Corporation, said. “These two long-standing, successful brands are joining to provide consumers with synergistic solutions to keep their pets healthy throughout their lives.”

With this acquisition, PBI-Gordon Corporation adds a broad portfolio of new nutritional supplements and health care products to its existing range, offering a more comprehensive line of health care solutions.

“We look forward to offering one of the most comprehensive portfolios of animal health care solutions in the industry,” Darlene Frudakis, former president and COO of PetAg, said. “Consumers can now get a very broad set of compatible quality solutions for their pet healthcare needs from one trusted company. PetAg’s current managers and staff will continue to provide our customers with the highest quality products and customer service. We are so enthusiastic about the future growth potential of PetAg and Lambert Kay as a strategic component of PBI Gordon’s consumer animal product group. We are extremely grateful for the ongoing support of our esteemed customer base that will now be able to benefit from the combined PetAg and Lambert Kay product lines.”

Frudakis will remain with the business as president of strategic trade development for the PetAg/Lambert Kay product lines.

PetAg umbrella brand includes Esbilac, KMR, Bene-Bac, Mirra-Coat, Foal-Lac, Multi-Milk, PetLac, Vive, Zoologic, Rawhide Brand, Chunky Chews, Pink Parrot, Fermactoand Bospro. PBI-Gordon Corporation’s current portfolio features other industry leading products now going to market under the Lambert Kay brand, including Fresh ’n Clean, Boundary and Prozyme.