August 2, 2017

After over 200 years of engraved metal pet tags, modern technology is making its way into the pet tag category, and now Pawscout is launching an internet-connected pet tag.

Pawscout, “The Smarter Pet Tag,” has undergone several years of research and development under the watch of a veteran technology team from Silicon Valley. After an extensive pilot program with over 50,000 users, Pawscout is emerging from stealth mode to share its plans publicly with the trade. Beginning this month, Pawscout will start rolling out at thousands of retail stores across the U.S. and Canada.

Pawscout introduces many features and benefits, harnessing the power of smartphones and the internet to offer a compelling and affordable alternative to traditional pet tags. The Pawscout Tag will enable pet parents to create safer pet communities by sharing their pets with family, friends and neighbors via the Pawscout App (available for download in the Apple App Store and Google Play Store). In addition, Pawscout users will be able to use the Pawscout App to locate their pet(s) with the help of a live map and the Pawscout community in real-time, to set a virtual leash to see if a pet strays, to track dog walks, and to view thousands of pet-friendly places on their smartphones. Pawscout users may choose to personalize their Pawscouts with stylish, engraved nameplates for a small additional fee.

“We created and piloted our solutions with thousands of users over two years and received excellent feedback that we integrated into a next-generation tag, app and website,” said Aaron Lamstein of Pawscout, Inc. “We believe that the convergence of our research, technology and design will revolutionize the pet tag industry.”

Pawscout has no monthly fees and fits comfortably on most dogs and cats, leveraging a standard inexpensive watch battery that only needs to be replaced every six months.

Pawscout has teamed up with Worldwise, Inc., a pet products manufacturer and marketer, to offer the product to retailers worldwide.

“We are very excited about this launch with Pawscout,” said Kevin Fick, CEO of Worldwise. “Based on our initial response from customers, we expect this will be a game changer for our retailers.”

To support retailers’ successful introduction of the tag, Worldwise is offering several retailer-friendly POP options, including cards that hang, PDQ trays, sidekicks and free-standing displays, in both English and Canadian-French.

“Pet tags will never be the same,” Lamstein said.  “And that’s a good thing.”


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