P.L.A.Y. (Pet Lifestyle and You) launched a new responsive website to optimize its shopping process for customers worldwide. Pet owners can now experience the ease of purchasing P.L.A.Y.’s award-winning pet products conveniently from their tablets and mobile devices or from their laptops while lounging on the couch.
“Pet parents are constantly on the go and like other consumers they want the ability to make purchases from any device at any given time”, says Natalie Hennessy, P.L.A.Y.’s public relations and integrated marketing manager. “With the shift of mobile devices taking the place of computers, this website was designed with the needs of our mobile-friendly shoppers in mind.”
Since its launch, P.L.A.Y.’s new website design has received two awards. P.L.A.Y. was honored to have won a 2015 Award of Excellence in the Shopping Website category at The 21st Annual Communicator Awards, which received over 6,000 entries. Additionally, P.L.A.Y. was recognized as a gold winner for the E-Commerce and Shopping Category at the 2014 Horizon Interactive Awards, a prestigious international and interactive media awards competition.