Pet Age: Open Farm
Open Farm has announced that it is partnering in Canada with Loop, a global reuse platform, as its first-ever pet food participant. Consumers located in Ontario can conveniently support a circular economy, with the purchase of Open Farm Freeze-Dried Raw Dog Food in waste-free reusable containers that are collected, cleaned, refilled and reused.
Canadian market availability expands Open Farm’s reach and partnership with Loop, first established in the United States, in June 2020. Open Farm purpose-built its branded stainless steel tins for the Loop platform, designed to be functional, durable, and aesthetically-appealing. The collaborative initiative aligns with Open Farm’s Do Some Good mission, continuing its ongoing efforts to positively impact the environment, and reduce single-use packaging and disposable waste.
“Sustainability is at the core of everything we do at Open Farm, as we continue our commitment to raise the bar when it comes to feeding our pets and caring for our planet,” said Isaac Langleben, co-founder and CEO of Open Farm. “Joining the Loop Store has been an important step in continuing to pioneer ways to reduce our environmental impact; it’s the perfect way to offer consumers a waste-free option. We believe Canadians are ready for lowering their package-waste footprint, and we are excited to be able to continue to extend our mission to more consumers.”
“Loop is designed to be as convenient as the single-use shopping experience while creating a sustainable, circular model for consumption,” said Tom Szaky, founder and CEO of Loop and TerraCycle. “Collaboration is necessary to tackle the waste crisis head on, and we’re delighted to have Open Farm join us to make meaningful progress toward our shared goal of reducing waste.”
According to Open Farm, 91 percent of all plastic waste has never been recycled, and the pet food industry is a huge contributor to this issue. As part of the Loop platform, Open Farm advances the progression of waste being a thing of the past. Notably, Open Farm was the first company in the industry to create a nationwide pet food packaging recycling program with TerraCycle (launched 2014), a testament to the brand commitment to keep the planet in mind with every choice made.
Two Open Farm canine favorites are available waste-free through the Loop store: Harvest Chicken Freeze Dried Raw and Pasture Raised Lamb Freeze Dried Raw. Offering premium nutrition and delicious taste, Open Farm Freeze Dried Raw contains 85 percent of protein from raw animal ingredients, mixed with organic fruits and vegetables—made easy to serve.
Pet parents may shop for Open Farm Freeze-Dried Raw Dog Food on the Loop online store and get it delivered to their home via Loop’s zero-waste delivery system, the Loop Tote — eliminating disposable, single-use shipping materials.
Once the product is empty, customers simply place the tins back into the Loop tote and schedule a free pick-up from home. Loop sorts and professionally cleans the packaging and tote bag to stringent health and safety standards, so products can then be replenished as needed, creating a convenient, zero waste shopping system.
Open Farm is available through the Loop platform to Ontario consumers in a broad reach of cities and regions, including the Greater Toronto Area, Hamilton, Kitchener-Waterloo, London, Muskoka region, Niagara region, Ottawa, and Prince Edward County, to name a few.
Open Farm continues to be an industry leader toward sustainable pet food by disrupting the supply chain and changing the way pet food is sourced and produced. The company has partnered with Certified Humane, Global Animal Partnership and Ocean Wise Seafood, to source ingredients from farm to bowl. Open Farm illustrates to the entire pet food industry that animal welfare and preserving the planet can be accomplished simultaneously, while delivering quality products. In addition, as part of Open Farm’s commitment to ethical and transparent sourcing practices, pet parents can instantly trace the origin of every ingredient in its bag of Open Farm pet food by visiting the brand’s website.s