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Omnichannel Dog Brand BARK Announces Departure of Chief Technology Officer

By Pet Age Staff//December 31, 2023//

Omnichannel Dog Brand BARK Announces Departure of Chief Technology Officer

By: Pet Age Staff//December 31, 2023//

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Press release: BARK

BARK, Inc., a leading global omnichannel dog brand with the mission to make all dogs happy, announced today that Nari Sitaraman will be stepping down from his role as chief technology officer (CTO) to take a role at another company. Sitaraman will remain the CTO of BARK through January 19, 2024. Eric Picard, vice president of product management, will assume the responsibilities of Sitaraman upon his departure.

“Nari has been an important asset in driving the evolution of our technology organization over the past two years,” said Matt Meeker, co-founder and CEO of BARK. “During this time, we have broadened our product portfolio, launched our unified platform at, and built a talented technology team in the process. As we migrate to more modern and efficient technology solutions, we are excited for Eric Picard, a senior technology leader with experience across both high-growth technology startups and established companies including Pandora and Microsoft, to continue the evolution of our technology journey. We thank Nari for all of his contributions over the years and look forward to building upon our recent progress under Eric’s leadership.”

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog’s breed, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright.