Omega One Premium Fish Foods introduced new label designs for all pelleted and flaked foods as it celebrates its 20th anniversary. The new designs are the result of an extensive research and development process involving consumer and retailer surveys as well as cross-industry packaging studies. The company describes the new look as “fresh, modern and colorful” and says it focuses on Omega One’s most unique selling point: whole fresh seafood ingredients.
Omega One is a dry fish food which does not use pre-processed proteins such as fish meal or hydrolysates. It is manufactured with wild-caught sustainable Alaskan seafood in a patented process invented by brothers Denny and Marty Crews in 1998. Omega One offers a wide-range of foods for freshwater and saltwater fish.
“We updated our packaging to better reflect the unique product inside and to make it easier for hobbyists to find the fish food they need. Plus, it was a great way to refresh and celebrate who we are after 20 years—an innovative American brand putting family and quality first,” said Jim Randall, chief operating officer.
Randall also reported that Omega One’s initial market research on the new designs have produced positive results, predicting a sales lift for retailers. Seventy-one percent of consumers surveyed said they would be more likely to purchase Omega One because of the new designs, which are expected to start shipping to retailers in August.