OffLeash Communications, a marketing and branding agency dedicated to the pet products and services industry, is launching a new online master class focused on providing marketing professionals in the pet industry with the skills and tools they need to build, manage and measure a powerful marketing strategy.
According to a 2016 InfusionSoft study, nearly half of small business owners surveyed said they don’t know whether they are marketing effectively, and 14 percent know they aren’t. By teaching business owners and marketers to develop strategic marketing plans, OffLeash Communications aims to provide a solution to companies and individuals who need and want to increase the level of strategic performance within their businesses.
“Whether we are working with the owner of a startup or an industry veteran who wants to become more strategic, my goal is to make sure marketing professionals in the pet industry are armed with the knowledge to develop powerful marketing strategies that help meet company objectives,” said Sarah Julian, founder and owner of OffLeash Communications. “This class will allow marketers to make a real, measurable difference in the success of their company.”
There will be four courses held throughout this year with the first beginning on Monday, April 17. Each course will hold 15 registrants and go through a seven-week curriculum that covers topics such as how to identify your market position, understanding tensions and barriers consumers go through before purchase, mapping the consumer journey and more.
“Working with Sarah has improved the way West Paw Design’s marketing team operates,” West Paw Design Marketing Communications Manager Amy Schumann said. “Her vast knowledge of the pet industry, her marketing expertise and her straight-forward approach has taken our marketing work up many notches. We will continue to rely on her to help us with our strategic planning as the company grows and evolves.”
Interested businesses can visit the dedicated landing page to learn more about the course, view the complete lesson plan and register: www.offleashcom.com/masterclass.