The Dog Whisperer Productions has granted the North American master food rights to Illinois-based pet food market leader NutriPack, LLC. NutriPack will develop a range of uniquely-formulated canned, wet/dry dog food products and extend the Dog Whisperer brand in the growing $35+ billion North American pet food category. The full line of premium foods that focuses on pet health and nutrition is inspired by the globally syndicated, long-running, multiple Emmy Award-nominated television series the “Dog Whisperer.”
The deal was brokered by The Dog Whisperer Productions’ exclusive licensing agency, All American Licensing.
Episodes of the “Dog Whisperer” TV series are currently airing on the CW Network, after having played for 10 years on the National Geographic Channel. The series has received multiple awards and nominations.
“We have worked with the Dog Whisperer team for years developing tremendous results for our partners and continue to look for passionate brands such as NutriPack that see incredible value in bringing innovative Dog Whisperer products to the marketplace,” said Michael Gottsegen, co-founding partner at All American Licensing.
“The Dog Whisperer brand emphasizes the relationship between pets and their humans, and we believe that food plays a large role in this relationship. This new partnership allows us to align ourselves with a brand that shares our mission of increasing the quality and enjoyment of the lives of our companion pets through nutrition, and the relationship between us and our pets through making those choices,” NutriPack Marketing Executive Chelsea Sher said. “This is a perfect partnership because both the Dog Whisperer and NutriPack are passionate and are trend-starters. By combining a revolutionary way of working with animals, with a passion for creating innovative, nutritious, palatable, and safe pet foods, we can each achieve our mutual goals.”
The principals of The Dog Whisperer Productions, Kay Sumner, Sheila Emery, and Melissa Jo Peltier, shared: “Michael, Tim, and the All American Licensing team truly share our vision and enthusiasm for growing The Dog Whisperer brand. NutriPack is an ideal partner for us, as they share in our mission of developing a better and more loving relationship between dogs and their owners.”