Nulo, one of the fastest growing pet food brands, is excited to announce Chris Meiering as vice president of Marketing. Meiering will lead the next chapter of Nulo’s evolution by bringing strategic marketing expertise to the company’s rapidly growing base of consumers and retail customers.
In this new role, Meiering will oversee implementation of Nulo’s strategies for event, trade and retail marketing, promotions and merchandising. He will work closely with the world-class Nulo team to leverage these strategies and bring new Nulo customers to retailers nationwide.
Meiering brings over 20 years of experience in the pet industry, including director or innovation and director of marketing roles at Zuke’s. Meiering is a master in wearing multiple hats with experience in web development, online marketing, business development, brand development, retail marketing and product innovation. Meiering also holds a Ph.D. in microbiology from the University of Washington.
“Chris has the ability to make a substantial and immediate impact on Nulo and we are so thrilled to have him join our executive team,” said Michael Landa, founder and CEO of Nulo. “As Nulo continues to grow and innovate, we know his expertise in the pet industry is exactly what we need to increase our brand awareness and marketing tools.”
“I’m so excited to join the Nulo team and look forward to growing the brand and expanding into new categories,” Meiering said. “The Nulo brand is poised to lead the pet food industry in nutrition and product development.”
He currently resides in Durango, Colorado with his fiancé, Kim, and their three dogs Milo, Zeke and Moxie.