Noah’s Bark was originally conceived when founder and CEO Michelle Volk’s dog, Sheba, was consistently sick. Noticing a tie between chronic sickness and her diet, Volk realized that a change had to be made. When Volk began introducing wholistic, more nutritious foods into Sheba’s diet, she recovered, and the concept for Noah’s Bark was born.
Noah’s Bark is a new line of all natural dog biscuits that are made from healthy lean proteins, such as chicken, beef and peanut protein blends, and are most notably different for the ingredients you won’t find in the products: potentially harmful fillers like wheat, corn, soy, added sugars and animal by-products. Another major differentiator of Noah’s Bark dog biscuits is that the products focus on freshness, using liquid by-products of the ingredients
used, instead of water during the production process. This allows the product to retain more nutrients from its ingredients.
“If it isn’t good enough for me, it isn’t good enough for my dog or yours. Eat healthy. Treat healthy. The healthier the food, the healthier and happier the dog. Ingredients do make a difference,” Volk said.
And while Volk says today’s trend might not be hard biscuits, she decided to go to market with the hard biscuit because she felt the quality of her ingredients “are different than any other hard biscuit out there.”
Each biscuit is held to the most stringent quality control checks in the industry and are crafted in a facility that is Safe Quality Food Certified. All the ingredients and packing are also only sourced from the U.S. and Canada, Volk said. Noah’s Bark biscuits are currently available in the following flavors:
Cha-Cha Chicken: Made from chicken, brown rice, pearled barley, carrots, peas, green beans, flaxseed, oat hulls, chicken fat, natural chicken flavor and rosemary extract
Peanutty Perfection: Made from oat flour, peanut butter, ground apples, cane molasses, flaxseed, oat hulls, natural yeast flavor, mixed tocopherols (preservatives) and rosemary extract
Bodacious Beef: Made from pearled barley, beef, carrots, peas, green beans, celery, flaxseed, oat hulls, chicken fat, natural chicken flavor and rosemary extract
Noah’s Bark held palatability testing for its treats, and because a dog might eat any treat if it were hungry, Volk made sure to test the treats with dogs that did not have an empty stomach. According to Volk, the study shows that Noah’s Bark palatability rates are over 90 percent for every single flavor.
Volk said making healthy treats through Noah’s Bark “is a passion” of hers, and she “really wanted to turn (her) passion into purpose.” In fact when asked what she is most looking forward to in the company’s future, Volk said, “Making a difference. I want to be a voice. I want to help those who can’t help themselves… I want to grow this business so that I can really make an impact in the pet rescue community.”
“I’m a big advocate that we need to leave the world a better place. And I think everyone has a calling… my calling is primarily to dogs and cats,” Volk said.
Volk is also already thinking about what is next for Noah’s Bark, including adding more flavors.
“I already am thinking of my next product,” Volk said. “I want to get feedback. I really want to be an attentive owner, and I already have a couple comments on my website. I would like to hit the ground running with these (treats) and get some feedback so that when I launch a new product, I want to launch what my loyal customers want. I want to listen to them.”
Noah’s Bark All Natural Biscuits are currently available online at buynoahsbark.com, and a 14 oz. bag retails for $12.99. With every purchase of Noah’s Bark, a donation is made to local pet rescues and shelters. Wholesale opportunities are also available.
Noah’s Bark is based in Fort Worth, Texas, and is proud to sponsor local community events such as the SPCA of Texas’ Home for the Holidays campaign and the Dallas Jingle Bell Run.