NexPet has launched EZ Share Pet Info, a new service offering its 600 member stores free Facebook content for pet stores, shared directly from the NexPet Facebook Group.
Established in 1999 by Barry Berman and three Northeastern pet supply retailers, NexPet has since aided the success of over 600 independent pet stores in 48 states across the United States.
NexPet now provides professionally written Facebook posts, with photos, covering all species of pets. A new post is available twice a week for members to repost on their own store page, using them all as they appear or selecting specific content most relevant to their store and customer base.
Nearly three-quarters of U.S. consumers surveyed state that Facebook is the most important social media platform for local businesses and with 71 percent of U.S. internet users connected on Facebook, it is important for independent retailers to maintain an active and engaging Facebook presence.