Elyse Horvath, founder of Phoenix-based Natural Paws, a company dedicated to creating natural products to help dogs feel better, was announced as “Pet Industry Woman of the Year,” in the Solopreneur category at the Women in the Pet Industry Network’s (WIPIN) Conference and Awards Show in Portland, Oregon, on September 20, 2016.
WIPIN, the pet industry’s leading organization focused on women building successful businesses in the pet space, produces The Pet Industry Woman of the Year Awards to acknowledge the amazing women who dedicate their time and talents to improving the lives of all pets and their parents.
“These awards are a celebration of women who have made highly successful careers in the pet industry,” WIPIN President Shawna Schuh said. “They shine in large part because they are so passionate about helping women, as well as pets. Elyse Horvath is a perfect example. It is exciting to honor her and other women with a genuine calling to make the pet industry stronger.”
Twenty-five women were selected as finalists in the Pet Industry Woman of the Year Award competition, which was established in 2012. This year’s contest drew nominations from around the globe. Besides Horvath in the Solopreneur category, other winners and award categories included Dani McVety, DVM (Advocate), Alisha Navarro (Corporate), Lesley Crosby (Entrepreneur) and Jeni Halliday (Rising Star). Finalists and winners were chosen by an independent panel of business leaders from outside the pet space.
“I am humbled and deeply honored to win the Solopreneur ‘Pet Industry Woman of the Year’ for Natural Paws at the WIPIN Conference and Awards Show,” Horvath said. “The nominees and winners alike are all deeply passionate women whom I respect and admire, and I’m thrilled to be a part of such an incredibly supportive group of successful women.”
In her 12 years within the pet industry, Horvath has created a space of her own by offering natural, safe alternatives for the chemical and steroid treatments often prescribed for some of the most common reasons for unplanned veterinarian visits. She began offering these products in her local markets and online, eventually finding her place within independent retailers and veterinarian offices around the United States.
“It’s been great to break through at veterinary practices,” Horvath said. “Pet parents are blown away when they can leave their veterinarian with a fix that is safe and effective, yet priced under $20.”