August 30, 2017

Natural Balance Pet Foods partnered with ‘NSYNC alum, fitness enthusiast and passionate pet parent Lance Bass at a doga (dog yoga) event for Los Angeles media and their pets to “promote active lifestyles among pets and their owners,” according to a company statement.

“I try to live a very healthy lifestyle and already feed my dogs Natural Balance, so this partnership was a natural fit,” Bass said. “Dale, Lily and Chip are really active dogs, don’t let their size fool you. I only give them food that is made with premium quality ingredients so they are refueled properly throughout the day. Working with Natural Balance combined my love for dogs and my love for fitness.”

Bass brought his trademark enthusiasm as he shared fitness tips with attendees, including:

Keep it Fun: Create new games to play with your dog or set up an obstacle course in your backyard to keep your dog physically and mentally stimulated.

Exercise the Brain: Don’t forget to exercise your dog’s brain with new commands or tricks, too. A tired dog is a happy dog!

Fuel Up with the Right Foods: It’s important that you and your pup are getting the right nutrients before and after exercise. Bass stated that he fuels up with protein before workouts and feeds his dogs the new Natural Balance L.I.D. Limited Ingredient Diets High Protein formulas so they get the protein they need to keep going.

In addition to Bass, Natural Balance worked with certified yoga and doga instructor, Stephanie Kang of Doga Alchemy, who took the attendees and their dogs through a series of gentle movements and breaths.

“Practicing yoga with your dog is a beautiful mix in which both you and your dog benefit,” Kang said. “You’re able to bond deeply with your dog while connecting body, mind and soul.”

Doga wasn’t all peace and quiet. Both dogs and humans had fun posing with Bass while sampling the new line of Natural Balance L.I.D. Limited Ingredient Diets High Protein Dry Dog Food.

Natural Balance recently released their L.I.D. Limited Ingredient Diets High Protein Formulas to keep active dogs healthy and happy with more muscle-supporting protein than ever before.

Highlights of the new formula cited by Natural Balance include 32 percent protein, the highest crude protein level among leading Limited Ingredient dog food brands; no grain, potatoes, fillers, or chicken ingredients; and first-ingredient real meat or turkey, with a single animal protein source.

Benefits of L.I.D. Limited Ingredient Diets High Protein formulas include that it can help sustain energy, support healthy digestion, as well as a healthy skin and coat, according to the company. L.I.D. Limited Ingredient Diets High Protein formulas are available in beef, turkey or lamb varieties at pet specialty stores nationwide.

Share This Story On:

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up