National Distribution Partnership for Brilliant Salmon, Natural Pet Direct

Press release: Brilliant Salmon

Brilliant Salmon by Hofseth BioCare, the freshest and only human-grade, single-ingredient salmon oil available in the pet market, is pleased to announce a new distribution partnership with Natural Pet Direct.

Based in the state of New York, Natural Pet Direct will distribute the growing line of the company’s pure, unrefined and gently liberated 100% Norwegian salmon oil to serve pet specialty retailers throughout New York.

“We are thrilled to be partnering with Natural Pet Direct as this Metro New York City region is a very important area to support our expansion serving pet specialty retailers across North America and further accelerates our growth strategy of Brilliant Salmon Oil,” said Rob Johnson, Hofseth BioCare’s vice-president of sales North America. “With a strong partner like Natural Pet Direct and their commitment to bring independent retailers a premium selection of natural solutions that promote pet health, our award-winning product line can now be available to even more consumers (pet-parents) looking for highly-effective, human grade solutions that support optimal pet health.”

“Natural Pet Direct is excited to support our collaborative partnership with Brilliant Salmon Oil,” shared Robert Tucker, owner of Natural Pet Direct. “At Natural Pet Direct, we are committed and take great pride in hand picking all products because of their innovation and uniqueness in the pet industry, and this partnership is no exception.”

Key Benefits of Brilliant Salmon Oil:

  • 1 Single Ingredient: 100% Fresh, Unrefined Norwegian Salmon Oil
  • Human-Grade
  • All natural
  • No additives
  • No GMOs
  • No antibiotics
  • Transparent and UV-Protected Bottle (10 oz. size and 34 oz size)
  • Contributes to shiny coat, soft paws and enhanced appetite
  • Helps prevent cardiovascular diseases
  • Eye-catching POP/Merchandising displays are available
  • The easy to use drip-free pump doses the perfect amount every time

Created to promote pet health from the inside-out and sourced from fresh Norwegian Atlantic salmon, Brilliant Salmon Oil is the perfect fit for retailers and their customers seeking transparency of sourcing and a single (1) ingredient solution for dogs and cats.

With eye-catching packaging, great margins (starting at 59%), merchandising/POP solutions to drive sales, and 2 sizes of convenient, see-through UV-protected bottles (10 oz. and 34 oz.), Brilliant Salmon Oil is heart-healthy and human grade pet oil that promotes a shiny coat, softer paws, increased energy, and enhanced appetite.


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