MYOS RENS Technology Inc., a biotherapeutics and bionutrition company and the owner of Fortetropin, a proprietary bioactive composition derived from fertilized egg yolk that helps build lean muscle, is launching ‘MYOS Canine Muscle Formula.’ This is the first product in the company’s new line of advanced veterinary health supplements to support muscle health in dogs, featuring Fortetropin as the active ingredient.
“We are excited to be launching our first veterinary health supplement, which helps support muscle health in dogs. Over the last year, Fortetropin consumers reached out to tell us about their personal experiences using our products and their observations of their dogs who consumed Fortetropin,” MYOS Chief Executive Officer Joseph Mannello said. “As often happens, people share what’s good for them with their pets and these consumers stated that their dogs showed noticeable improvement in their energy and physical abilities after consuming Fortetropin. We then took it a step further and tested Fortetropin products with veterinarians, who reported that older dogs engaged in more physical activity after consuming Fortetropin, and resumed certain activities that were thought to have stopped because of age. We plan to distribute this supplement through established veterinary practices throughout the country offering customers a home delivery auto-ship option.
“As we’ve stated in prior announcements and conference calls, we view the veterinary supplement market as an untapped growth opportunity for the Company,” the company said in a press release. “According to a report from Packaged Facts, Pet Supplements in the U.S., 6th Edition, U.S. sales of veterinary supplements reached $580 million in 2016, up 3.5 percent from the previous year.”
There are 57 million pet owners in the 18- to 39-year-old range who are more likely to depend on their veterinarians for advice about pet products.
The supplement comes in powder form and is available for dogs of all sizes. MYOS Canine Muscle Formula is formulated to mix well with and fortify a dog’s existing food of choice. A single canister provides approximately 60 servings/two-month supply of product for a medium-sized dog,
“To the best of our knowledge, there is no pet health supplement product that addresses muscle atrophy,” Mannello said. “The feedback we have received from veterinarians and pet owners has been overwhelmingly positive. Given that lean muscle mass is inversely associated with mortality from all causes in humans, we believe veterinarians, as well as consumers, will appreciate the muscle-enhancing benefits of adding Fortetropin to their dog’s diet.
“Our commitment to the science behind Fortetropin along with the potential of developing a veterinary product line, led us to launch a clinical study at Kansas State University in 2017 to determine if daily supplementation of Fortetropin is effective in reducing muscle atrophy in dogs that undergo TPLO surgery (which is comparable to ACL surgery in humans). The study is nearly complete, and we expect to announce the results before the end of 2018,” the company said.